Corporate Strategy: A Resource-based Approach

Collis, David Montgomery, Cynthia A.

Ouvrage indisponible

Éditeur
McGraw Hill Higher Education
Pages
304
Parution
janvier 2005
Format
Livre broché
Langue
Anglais
Dimensions
203 × 177 × 14 cm
EAN
9780072312867
  • Résumé

Employs a single framework for the analysis of corporate-level strategy. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, this book progresses through the analysis of scale, scope and vertical integration within an industry, to the management of multi-business firms.
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