Corporate Social Strategy: Stakeholder Engagement and Competitive Advantage

Husted, Bryan W. Allen, David Bruce

Ouvrage indisponible

Éditeur
Cambridge University Press
Pages
362
Parution
novembre 2010
Format
Livre broché
Langue
Anglais
Dimensions
228 × 152 × 16 cm
EAN
9780521149631
  • Résumé

Shows how firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders.
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