Corporate Communication

Argenti, Paul A.

Ouvrage indisponible

Éditeur
McGraw Hill Higher Education
Pages
288
Parution
mars 2009
Format
Livre broché
Langue
Anglais
Dimensions
233 × 187 × 12 cm
EAN
9780071276153
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  • Résumé

Shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. This book features cases that provide readers with the opportunity to participate in decisions that managers had to make on a variety of real problems.
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