Consumer Behaviour: Theory and Practice

Evans, Martin Jamal, Ahmad Foxall, Gordon

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
422
Parution
février 2006
Format
Livre broché
Langue
Anglais
Dimensions
198 × 258 × 22 cm
EAN
9780470093528
  • Résumé

Written in student friendly language and designed specifically around how students learn. Using their considerably experience, the authors present a concise exploration of the key aspects of this book. They also include topical issues such as Consumer Misbehaviour and attempt to understand consumers through a range of personalised profile data.
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