Business Marketing: Connecting Strategy, Relationships, and Learning

Dwyer, F.Robert Tanner, John F.

Ouvrage indisponible

Éditeur
McGraw Hill Higher Education
Pages
704
Parution
janvier 2008
Format
Cartonné
Langue
Anglais
Dimensions
261 × 210 × 30 cm
EAN
9780073529905
  • Résumé

Shows students how to make profitable and quality business marketing decisions. This book introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
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