Business Market Management: Understanding, Creating, and Delivering Value

Anderson, James C., Jr. Narus, James A. Narayandas, Das

Ouvrage indisponible

Éditeur
Prentice Hall
Pages
496
Parution
juin 2008
Format
Cartonné
Langue
Anglais
Dimensions
239 × 186 × 22 cm
EAN
9780136000884
  • Résumé

For Business-to-business marketing courses. Anderson builds the book around a framework of understanding, creating, and delivering value.
Bio de l'auteur
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