Bringing New Technology to Market

Allen, Kathleen R. Audesirk, Gerald Byers, Bruce

Ouvrage indisponible

Éditeur
Prentice Hall
Pages
367
Parution
juillet 2002
Format
Cartonné
Langue
Anglais
Dimensions
241 × 185 × 19 cm
EAN
9780130933737
  • Résumé

Presents a look at the issues related to the commercialization of intellectual property, and contains three major themes that infuse the concepts presented: value creation, speed, and entrepreneurship. This text is intended for courses in Entrepreneurship, Technology Commercialization, Technology Start-ups, and Management of Technology.
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