Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

Durham, Sarah

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Éditeur
Jossey Bass Wiley
Pages
208
Parution
janvier 2010
Format
Media mélangé
Langue
Anglais
Dimensions
220 × 143 × 19 cm
EAN
9780470527535
  • Résumé

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability.
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