Brand Promise, The: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success

Knapp, Duane E.

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
288
Parution
mai 2008
Format
Cartonné
Langue
Anglais
Dimensions
236 × 162 × 24 cm
EAN
9780071494410
  • Résumé

Shows how to make the right promise, how to keep it - and how fulfilling that promise will turn any business into one that people will admire, trust, and support. This book explains the steps for finding and forming a promise, and shows how to implement key principles that ensure business success.
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