Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions

Grant, John

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
328
Parution
mars 2006
Format
Cartonné
Langue
Anglais
Dimensions
234 × 180 × 23 cm
EAN
9780470027516
  • Résumé

The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St.
Bio de l'auteur
Sommaire / contenu
Nous vous suggérons aussi
Hooked: How to Build Habit-Forming Products Eyal, Nir (Associate Professor of Global Health and Social Medicine (Medical Ethics) at the Harvard Medical School, co-e
Value Proposition Design: How to Create Products and Services Customers Want Osterwalder, Alexander Pigneur, Yves Papadakos, Patricia Bernarda, Gregory Papadakos, Trish CHF 49.90
Sprint: How to Solve Big Problems and Test New Ideas in Just 5 Days Knapp, John Knapp, Jake Zeratsky, John Kowitz, Braden CHF 25.90
Zero to One: Notes on Start Ups, or How to Build the Future Thiel, Peter Masters, Blake CHF 16.50
How to Have a Good Day: Harness the Power of Behavioral Science to Transform Your Working Life Webb, Caroline (University of Newcastle, Australia) CHF 31.90
Playing to Win: How Strategy Really Works Lafley, A.G. Martin, Roger L. CHF 34.60
Retour en haut de page