Benchmarking National Tourism Organisations and Agencies: Understanding Best Performance

Collectif

Ouvrage indisponible

Éditeur
Elsevier Science Ltd
Pages
274
Parution
mai 2006
Format
Cartonné
Langue
Anglais
Dimensions
234 × 156 × 22 cm
EAN
9780080446578
  • Résumé

Examines comparative performance and best practice in National Tourism Organisations/Administrations from research carried out in 2003 and 2004. This book compares qualitative and quantitative data in order to ascertain best performance. It brings insight from both the academic and practitioner markets, and contains international case studies.
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