And Now a Few Words from Me: Advertising's Leading Critic Lays Down the Law, Once and for All

Garfield, Bob

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
256
Parution
mars 2003
Format
Cartonné
Langue
Anglais
Dimensions
215 × 149 × 19 cm
EAN
9780071403160
  • Résumé

Discusses what is wrong with ads - and how to make it right. This book looks at advertising and decries the emperor's lack of clothing. It also provides examples of - and lays out rules for - good advertising.
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