Always on: Advertising, Marketing, and Media in an Era of Consumer Control

Vollmer, Christopher Precourt, Geoffrey

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
192
Parution
mars 2008
Format
Livre broché
Langue
Anglais
Dimensions
208 × 139 × 13 cm
EAN
9780071508285
  • Résumé

Offers success strategies, from actual case studies, industry secrets, and late-breaking stats to essential lists of tips, techniques, and takeaways. This book covers subjects such as marketing, production, sales, or mergers and acquisitions.
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