Advertising by Design: Generating and Designing Creative Ideas Across Media

Landa, Robin

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
288
Parution
octobre 2010
Format
Livre broché
Langue
Anglais
Dimensions
277 × 216 × 15 cm
EAN
9780470362686
  • Résumé

Specifically geared toward designers and design students, this book provides a detailed, illustrated, behind-the-scenes view of the development process behind great advertising. * Topics covered include everything from advertising ethics and the history of the profession to design composition and copywriting.
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