Accidental Branding: How Ordinary People Build Extraordinary Brands

Vinjamuri, David

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
224
Parution
avril 2008
Format
Cartonné
Langue
Anglais
Dimensions
238 × 162 × 21 cm
EAN
9780470165065
  • Résumé

Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burta s Bees, J.
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