Business and Its Beliefs, A: The Ideas That Helped Build IBM

Watson, Thomas J.

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Éditeur
McGraw-Hill Inc.,US
Pages
108
Parution
mai 2003
Format
Cartonné
Langue
Anglais
Dimensions
205 × 139 × 15 cm
EAN
9780071418591
  • Résumé

Suitable for bottom-line executives, this title looks inside IBM's executive offices, and discusses how the company clung to its values during the first great technological shift, and how this refusal to compromise became IBM's strength. It also discusses how firms could meet expanding social expectations while turning a profit.
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