Working with Agencies: An Insider's Guide

Sims, M.

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
218
Parution
avril 2005
Format
Cartonné
Langue
Anglais
Dimensions
248 × 176 × 0 cm
EAN
9780470024614
  • Résumé

The client/agency relationship is an area fraught with potential for mishap. Competition in the field has created an urgent need to understand the relationship far more thoroughly to help clients get better value from agencies, with the demand moving from a need for client satisfaction to a need for excellent agency performance.
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