Winning the Profit Game: Smarter Pricing, Smarter Branding

Docters, Robert G. Reopel, Michael R. Sun, Jeanne-Mey Tanny, Stephen M.

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
304
Parution
janvier 2004
Format
Cartonné
Langue
Anglais
Dimensions
237 × 155 × 27 cm
EAN
9780071434720
  • Résumé

Gives you tools and techniques that can increase profits, in boom times and bust, using top-line strategies that optimize price, costs, customer behavior, and volumes. This book enables you to: use price as a language that speaks to your customers; develop an effective, integrated price and brand strategy; and optimize prices to increase revenues.
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