Winning the Professional Services Sale: Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity

McLaughlin, Michael W.

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Éditeur
John Wiley & Sons Ltd
Pages
224
Parution
juillet 2009
Format
Cartonné
Langue
Anglais
Dimensions
235 × 159 × 19 cm
EAN
9780470455852
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  • Résumé

An innovative approach to winning new, more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way customers buy services.
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