Winning in Asia, Japanese Style: Market and Nonmarket Strategies for Success

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Éditeur
Saint Martin's Press Inc.
Pages
304
Parution
novembre 2002
Format
Cartonné
Langue
Anglais
Dimensions
222 × 145 × 20 cm
EAN
9780312239107
  • Résumé

This work focuses on understanding the market and non-market strategies employed by Japanese firms to boost their share of the developing Asian market and to rally the Japanese government in support of their initiatives.
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