Winning in Asia, European Style: Market and Nonmarket Strategies for Success

Aggarwal, Vinod K.

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Éditeur
St Martin's Press
Pages
304
Parution
octobre 2001
Format
Cartonné
Langue
Anglais
Dimensions
222 × 141 × 25 cm
EAN
9780312239138
  • Résumé

Asian-Pacific economies are among the most attractive markets in the world. This first volume in a three volume examines the future of Asian economy and markets in Europe, Japan and America. It focusses on the strategies employed by European firms and the ups and downs of the Asian market.
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