Who Stole My Customer?: Winning Strategies for Creating and Sustaining Customer Loyalty

Thompson, Harvey

Ouvrage indisponible

Éditeur
Financial TImes Prentice Hall
Pages
224
Parution
février 2004
Format
Cartonné
Langue
Anglais
Dimensions
235 × 168 × 21 cm
EAN
9780131453562
  • Résumé

This is a complete guide to planning and implementing customer loyalty process that really works because they're built around what customers really want. Readers will systematically discover the real drivers of customer loyalty in their business, so they can focus their customer relationship investments for maximum value.
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