Where Value Hides: A New Way to Uncover Profitable Growth for Your Business

Jackson, Stuart E.

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Éditeur
John Wiley & Sons Ltd
Pages
280
Parution
décembre 2006
Format
Cartonné
Langue
Anglais
Dimensions
234 × 164 × 27 cm
EAN
9780470009208
Autres formats
  • Résumé

Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company's true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions.
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