Web Marketing For Dummies

Zimmerman, Jan

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Éditeur
John Wiley & Sons Ltd
Pages
432
Parution
décembre 2008
Format
Livre broché
Langue
Anglais
Dimensions
233 × 188 × 24 cm
EAN
9780470371817
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  • Résumé

Going beyond creating Web marketing plans, this essential guide fully explores different online content types, how to maximize each content type, how to incorporate traditional offline tactics to execute a successful Web marketing plan, and how to interpret and analyze results.
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