Watch This! Listen Up! Click Here!: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume

Verklin, David Kanner, Bernice

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Éditeur
John Wiley & Sons Ltd
Pages
222
Parution
mai 2007
Format
Cartonné
Langue
Anglais
Dimensions
237 × 163 × 22 cm
EAN
9780470056431
  • Résumé

A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications.
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