Voice-of-the-customer Marketing: A Revolutionary 5-step Process to Create Customers Who Care, Spend, and Stay

Roman, Ernan

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
272
Parution
novembre 2010
Format
Cartonné
Langue
Anglais
Dimensions
236 × 160 × 22 cm
EAN
9780071740838
  • Résumé

The revolutionary five-step customer relationship marketing process that has helped Microsoft, NBC, and IBM increase sales by 75%
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