Tuned in: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Stull, Craig Myers, Phil Scott, David Meerman

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Éditeur
John Wiley & Sons Ltd
Pages
224
Parution
juillet 2008
Format
Cartonné
Langue
Anglais
Dimensions
231 × 162 × 21 cm
EAN
9780470260364
  • Résumé

Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy.
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