Professional's Guide to Financial Services Marketing, The: Bite-sized Insights for Creating Effective Approaches

Nagdeman, Jay

CHF 30.60
Alerter avant parution Précommander Ajouter au panier Ajouter e-book

Livrable entre 2 et 4 semaines environ

Éditeur
John Wiley & Sons Ltd
Pages
288
Parution
mai 2009
Format
Cartonné
Langue
Anglais
Dimensions
235 × 162 × 27 cm
EAN
9780470410790
Autres formats
  • Résumé

Offers practical information, examples, and thought-provoking tips that provide ideas and insights that enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. This book includes examples drawn from basic marketing approaches and successful consumer marketing.
Bio de l'auteur
Sommaire / contenu
Nous vous suggérons aussi
Economics: The User's Guide Chang, Ha-Joon CHF 14.20
Innovator's Dilemma, The: When New Technologies Cause Great Firms to Fail Christensen, Clayton M (Harvard Business School) CHF 34.00
Platform Revolution: How Networked Markets are Transforming the Economy--and How to Make Them Work for You Parker, Geoffrey G. Van Alstyne, Marshall W. Choudary, Sangeet Paul CHF 31.50
Sustainability Partnerships: The Manager's Handbook Steger, Ulrich Salzmann, Oliver Ionescu-Somers, Aileen Mansourian, Stephanie CHF 158.30
Retour en haut de page