Orange Code, The: How ING Direct Succeeded by Being a Rebel with a Cause

Kuhlmann, Arkadi Philp, Bruce

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Éditeur
John Wiley & Sons Ltd
Pages
252
Parution
mars 2010
Format
Livre broché
Langue
Anglais
Dimensions
223 × 145 × 19 cm
EAN
9780470538791
  • Résumé

How championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history.
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