Online Advertising Playbook, The: Proven Strategies and Tested Tactics from the Advertising Research Foundation

Plummer, Joe Rappaport, Stephen D. Hall, Taddy Barocci, Robert Hall, Ridgway H.

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Éditeur
John Wiley & Sons Ltd
Pages
320
Parution
mai 2007
Format
Cartonné
Langue
Anglais
Dimensions
236 × 162 × 28 cm
EAN
9780470051054
  • Résumé

Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.
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