Online Advertising Playbook, The: Proven Strategies and Tested Tactics from the Advertising Research Foundation

Plummer, Joe Rappaport, Stephen D. Hall, Taddy Barocci, Robert Hall, Ridgway H.

CHF 35.10
Alerter avant parution Précommander Ajouter au panier Ajouter e-book

Livrable entre 2 et 6 semaines environ

Éditeur
John Wiley & Sons Ltd
Pages
320
Parution
mai 2007
Format
Cartonné
Langue
Anglais
Dimensions
236 × 162 × 28 cm
EAN
9780470051054
Autres formats
  • Résumé

Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.
Bio de l'auteur
Sommaire / contenu
Nous vous suggérons aussi
Platform Revolution: How Networked Markets are Transforming the Economy--and How to Make Them Work for You Parker, Geoffrey G. Van Alstyne, Marshall W. Choudary, Sangeet Paul CHF 31.50
Retour en haut de page