Innovation War, The

Braun, Christoph-Friedrich von

Ouvrage indisponible

Éditeur
Prentice Hall
Pages
304
Parution
septembre 1996
Format
Cartonné
Langue
Anglais
Dimensions
235 × 160 × 25 cm
EAN
9780132681780
  • Résumé

For business courses including Management and Marketing, and also appropriate for strategic planners, this book lays out the history of technological research that has evolved from healthy competition into a kind of mania. It shows how corporations pursue innovation merely for the sake of outdoing other companies.
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