Future of the Mass Audience, The

Neuman, W.Russell

Ouvrage indisponible

Éditeur
Cambridge University Press
Pages
220
Parution
novembre 1991
Format
Livre broché
Langue
Anglais
Dimensions
234 × 156 × 13 cm
EAN
9780521424042
  • Résumé

Focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication, concluding that the costs and economies of scale for electronic media will put natural constraints on special interest, small audience programming.
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