Employer Brand, The: Bringing the Best of Brand Management to People at Work

Barrow, Simon Mosley, Richard

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Éditeur
John Wiley & Sons Ltd
Pages
232
Parution
septembre 2005
Format
Cartonné
Langue
Anglais
Dimensions
223 × 161 × 23 cm
EAN
9780470012734
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  • Résumé

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.
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