Cool Factor, The: Building Your Brand's Image Through Partnership Marketing

Breckenfeld, Del

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
288
Parution
octobre 2008
Format
Cartonné
Langue
Anglais
Dimensions
235 × 157 × 25 cm
EAN
9780470371961
  • Résumé

What is cool? Who knows. But there is one thing every marketer does know- nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender(r) Musical Instruments Corp.
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