Brand Bubble, The: The Looming Crisis in Brand Value and How to Avoid it

Gerzema, John Lebar, Edward

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Éditeur
Jossey Bass Wiley
Pages
272
Parution
octobre 2008
Format
Cartonné
Langue
Anglais
Dimensions
239 × 166 × 25 cm
EAN
9780470183878
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  • Résumé

Billions of pounds and millions of jobs depend on companies succeeding in capturing the attention and respect of consumers worldwide. The work of creating a lasting brand in the marketplace is the lifeblood and daily challenge of hundreds of thousands of marketing and branding professionals.
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