7 Triggers to Yes: The New Science Behind Influencing People's Decisions

Granger, Russell H.

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
240
Parution
janvier 2008
Format
Cartonné
Langue
Anglais
Dimensions
231 × 157 × 24 cm
EAN
9780071544375
  • Résumé

Studies of the brain have revealed fascinating data about the science of persuasion. Research proves that reason is not the best way to get people on your side. This book reveals how it's more effective to activate one of the seven key "triggers" that can cause an automatic "yes" decision. It enables you to get commitment and results from others.
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