Tested Advertising Methods

Caples, John Hahn, Fred E.

Ouvrage indisponible

Éditeur
Prentice Hall
Pages
304
Parution
juin 1998
Format
Livre broché
Langue
Anglais
Dimensions
229 × 155 × 15 cm
EAN
9780130957016
  • Résumé

The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
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