Sustainability Marketing: A Global Perspective

Belz, Frank-Martin Peattie, Ken

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Éditeur
John Wiley & Sons Ltd
Pages
306
Parution
juin 2009
Format
Livre broché
Langue
Anglais
Dimensions
236 × 190 × 19 cm
EAN
9780470519226
  • Résumé

Sustainability Marketing is primarily about the successful development and marketing of sustainable products and services (e.g. hybrid cars, fuel cell cars, car sharing, organic food products, fair trade products, passive houses and renewable energies). This book will take a managerial approach to sustainability marketing.
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