Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You to Know

Lakhani, Dave

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Éditeur
John Wiley & Sons Ltd
Pages
224
Parution
mai 2008
Format
Cartonné
Langue
Anglais
Dimensions
221 × 149 × 23 cm
EAN
9780470243367
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  • Résumé

Along with the rapidly changing marketplace, traditional persuasion and influence techniques need to change in order to reflect what works today. Infiltration Marketing reveals the latest mass influence techniques that are available for anyone to implement and use to create an ethical, positive outcome.
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