Strategic Marketing for Non-Profit Organizations

Kotler, Dr Philip Andreasen, Alan R.

Ouvrage indisponible

Éditeur
Prentice Hall
Pages
528
Parution
octobre 2007
Format
Cartonné
Langue
Anglais
Dimensions
241 × 181 × 24 cm
EAN
9780131753723
  • Résumé

For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
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