Strategic Market Relationships: From Strategy to Implementation

Donaldson, Bill O'Toole, Tom

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Éditeur
John Wiley & Sons Ltd
Pages
288
Parution
avril 2007
Format
Livre broché
Langue
Anglais
Dimensions
234 × 188 × 16 cm
EAN
9780470028803
  • Résumé

"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.
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