Strategic Management: Text and Cases

Dess, Gregory G. Lumpkin, G.T. (Tom) Eisner, Alan

Ouvrage indisponible

Éditeur
McGraw Hill Higher Education
Parution
février 2006
Format
Cartonné
Langue
Anglais
Dimensions
228 × 177 × 39 cm
EAN
9780073267203
  • Résumé

Provides a treatment of traditional topics in strategic management, as well as contemporary topics like entrepreneurship, innovation, knowledge management, and internet strategies. This work features modern concepts illustrated by relevant, and teachable cases. The case selections emphasize variety, currency, and familiar company names.
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