Strategic Management

Saloner, Garth Shepard, Andrea Podolny, Joel

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
464
Parution
décembre 2005
Format
Cartonné
Langue
Anglais
Dimensions
238 × 198 × 21 cm
EAN
9780470009475
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  • Résumé

Designed for general managers who have or will have overall responsibility for a business. This book provides a set of frameworks, tools, and concepts to build this capability. It also offers insights into organizations and strategy that helps general managers make strategic thinking in their firms pervasive, effective, and rewarding.
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