Strategic Management

Pearce, John A. Robinson, Richard B.

Ouvrage indisponible

Éditeur
McGraw Hill Higher Education
Pages
992
Parution
avril 2010
Format
Livre broché
Langue
Anglais
Dimensions
255 × 202 × 31 cm
EAN
9780071289504
  • Résumé

Provides a treatment of strategic management with a practical approach. This title offers 30 cases with a mixture of small and large firms; start-ups and industry leaders; global and domestically focused companies; and service, retail, manufacturing, technology, and diversified activities.
Bio de l'auteur
Sommaire / contenu
Nous vous suggérons aussi
Retour en haut de page