Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-based Marketing Program

Hughes, Arthur M.

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
388
Parution
octobre 2005
Format
Cartonné
Langue
Anglais
Dimensions
236 × 160 × 34 cm
EAN
9780071457507
  • Résumé

Contains techniques for linking database marketing with Internet technologies - for customer retention and repeat sales. This book shows you how to integrate the customer information you have with Web-based tools to communicate with your customers.
Bio de l'auteur
Sommaire / contenu
Nous vous suggérons aussi
Value Proposition Design: How to Create Products and Services Customers Want Osterwalder, Alexander Pigneur, Yves Papadakos, Patricia Bernarda, Gregory Papadakos, Trish CHF 49.90
Answer, The: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life Assaraf, John Smith, Lecturer in Film Studies Murray (University of Kent at Canterbury)
Retour en haut de page