Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Keller, Kevin Lane

Ouvrage indisponible

Éditeur
Pearson
Pages
720
Parution
février 2007
Format
Livre broché
Langue
Anglais
Dimensions
248 × 202 × 26 cm
EAN
9780132336222
Autres formats
  • Résumé

For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
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