Strategic Brand Management: Building, Measuring, and Managing Brand Equality

Keller, Kevin Lane

Ouvrage indisponible

Éditeur
Prentice-Hall
Pages
720
Parution
juin 2007
Format
Cartonné
Langue
Anglais
Dimensions
263 × 211 × 39 cm
EAN
9780131888593
  • Résumé

For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
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