Strategic Alliances in Eastern and Central Europe

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Éditeur
Pergamon Press
Pages
300
Parution
juin 2003
Format
Cartonné
Langue
Anglais
Dimensions
234 × 156 × 17 cm
EAN
9780080442082
  • Résumé

Deals with Eastern and Central Europe (ECE), and alliances with local partners with different attitudes, beliefs and ways of thinking. This book addresses issues in depth as how to reduce the gaps between Western and Eastern firms and how to make the alliances workable and fruitful. It also looks at development and benefits of networking.
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