Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click

Weber, Larry

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
240
Parution
juillet 2009
Format
Cartonné
Langue
Anglais
Dimensions
236 × 163 × 22 cm
EAN
9780470457382
  • Résumé

The new rules of online reputation building--from PR guru Larry Weber In today's wired world, business reputations are built--and destroyed--online. Social networking, citizen journalism, and instant information have made the consequences of a bad reputation even more devastating than ever.
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