Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers

Creveling, Clyde M. Hambleton, Lynne McCarthy, Burke

Ouvrage indisponible

Éditeur
Prentice Hall
Pages
304
Parution
février 2006
Format
Cartonné
Langue
Anglais
Dimensions
236 × 153 × 28 cm
EAN
9780131990081
  • Résumé

Acts as a guide for product commercialization and manufacturing support engineers who want to apply Six Sigma methodology to technology development and product commercialization. This work shows the ways marketing professionals can adapt and apply the same Six Sigma concepts to create a lean marketing workflow built for growth.
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